Podcast Movement, a new Amplifi-produced podcast, and call me professor.
Amplifi news - 3 panels at Podcast Movement, a new podcast and a new podcast course at NYU
When Podcast Apps Miss the Mark
The podcast graveyard is loaded with apps and now we are down to 3 mega apps. What does it mean for podcasting?
Why programmatic ads are vital for podcasting
Podcast advertising is at a crossroads. Embrace programmatic or risk being forced out.
How much impact will the NY Times podcast app have?
The NY Times just launched a standalone audio app aggregating podcasts and new “shorts” content. It’s a bold step. Will it work?
“Oh, you’re Going to Clean Up my hot Podcast Mess”
Producing, packaging and ad serving of podcasts has become bloated and more complex. Somebody has to clean up this “hot mess.”
Belt-tightening will be good for Podcasting
While recent cutbacks in podcasting can seem difficult, it will be a good thing for the business. (image DALL-E)
Where the podcast business is headed
At Podcast Movement we brought together a terrific group to discuss where the business is going amidst so much change
Steve Pratt thinks most podcast marketing is Wrong
Steve Pratt thinks there is a better way to market than trying to “steal” attention
Our Top 7 Most Read/Shared Posts from 2022
Our 7 most read posts of 2022. It was a busy year.
Podcasting is doing fine; thank you
Maybe the shakeout is a good thing. Here is the data to back it up.
Podcasting’s paradox of choice
Podcast listeners are drowning in choice. These two things are underrated in helping listeners decide
The rightsizing of the podcast business
Right now the podcast business is in the midst of resizing. What does that mean?
The most, and least, crowded active podcast categories
Which are the most, and least, prolific podcast categories?
A surprisingly small number of podcasts are still in production.
How many podcasts have 10 or more episodes and produced a fresh episode last week?
Podcast Riches are Often in Niches
This is a story of a business largely built on a podcast. You’ll love it.
At Mid-Year, What’s Up and What’s Down in Podcasting
Lots of podcast data flying by the past few months — here are a few items that caught our eye
Visualizing a Podcast Audience
When you see how big your following is, it changes how you prep