The rules of podcasting just changed. Again.
Audio is visual. Video is portable. Social is distribution.
The show is no longer the product — it’s the engine.
Welcome to the Liquid Content era.
Most teams are built for what podcasting was.
Not what it’s become.
Amplifi helps you close that gap.
Founded at the dawn of podcasting.
Led by an NYU professor of The Business of Podcasting.
We turn change into strategy.
Teaching the Future of Podcasting at NYU
Steven Goldstein teaches The Business of Podcasting at NYU and advises media brands on strategy, growth, and content systems.
The course brings real-world insight into the classroom, and back to client work.
Where Does a Show Live?
This is our grid of pain
Most content never escapes the lower left quadrant - love value, low awareness.
We use this to identify where a show stands and map a path to the upper right.
That’s where durable shows live.
Podquest turns that diagnosis into action
Liquid Content
Today content flows across forms and across devices.
Building audience that bends, not breaks.
That’s where durable shows live.
We work with clients to active the liquid process
From Independent Creators to Industry Leaders
Trusted by the teams shaping the future of audio and video
We advise on what to make, where it lives, and how it grows.
Content, format, distribution, workflow
We don’t produce shows.
We build the strategy behind shows that work.
The Amplifi Media Thought Letter
News, Engagements, Recaps
Local Podcasts are Paying Off
Local podcasts are an under-exploited opportunity. Both time-shifted audio and original local content are landing
Welcome to the Age of the Vodcast
The Economist recently interviewed Steve about video podcasting for the magazine
The growth of Companion Podcasts
“Companion podcasts” produced by TV shows and movies are on the rise and recently covered by Variety featuring Steve.