Our Top 7 Most Read/Shared Posts from 2022
Here are our most popular posts from 2022. This past year, you clicked and tapped insights about audience and company size, opportunity gaps, and listener retention.
Podcasting’s Paradox of Choice
Podcast listeners are drowning in choice. How are listeners selecting titles? Focus on these two things.
The Rightsizing of the Podcast Business
The business is moving past “throwing spaghetti against the wall” and seeing what happens. Podcast companies are trimming and focusing on yield. This changes everything.
A Surprising Small Number of Podcasts are Still in Production
There may be millions of podcasts out there, but we did the math, and there is a relatively small number in production on a weekly basis.
Podcast Riches are Often in Niches
Podcasting excels in appealing to smaller groups. Here is a great and an inspirational story about a guy who built a significant HVAC business and the catalyst is his popular podcast.. It’s a great read.
Visualizing a Podcast Audience
Seeing how big your following is changes how you think about and prep your podcast.
Podcasting’s Biggest Challenge is Listener Retention
Tim Ferris says: Finding an audience can be like throwing golf balls into the Grand Canyon and hoping someone spots yours. The average listener consumes five shows per week. How can you stay on that shelf?
Why So Many Branded Podcasts Fail
We have deep knowledge in this sector, co-producing the most successful branded podcast out there. Branded is the most challenging category in all of podcasting. This post is a two-parter: part 1, part 2.
I draw your attention to one more —- our year end post, with some highs and lows, including Facebook’s in & out, Amazon Amp’s big miss with live audio, Spoken Word rising, YouTube, gaming downloads, local podcasts and more: “The Ups and Downs of Audio in 2022”
Thanks for reading this newsletter. If it was forwarded to you, sign up for free below. Happy holidays – back in 2023 with more, as the audio space continues to morph and change.