Following the Audience, The New Direction for Podcasting
With so many choices and platforms, the winners in media follow the audience
5 Strategies for Podcast Expansion in a Zero-Sum Audio World
Total daily audio listening among Americans is the same as 10 years ago, but many more choices compete for that time.
The Ups and Downs of Audio in 2023
Here we go with our annual look at the Ups and Downs of Audio in 2023. Ready to ride the waves?
Authenticity and AI in Podcasting
“Authenticity” is Merriam Webster’s word of the year. For podcasters it's both a cliché and a cornerstone
Podcasting’s Multiplatform Imperative
To understand the importance of cross-platform, I am watching how my NYU students find and play content.
Sound to Screen: How to Shoot Video That Doesn’t Suck
We recommend podcasters come up with a video strategy for YouTube, but what is effective?
The Three Eras of Podcasting
Podcasting is right now embarking on its third era. The implications are huge.
“The New Rules of Podcasting on YouTube” webinar today (9/7)
Two weeks ago we debuted an important study about YouTube and podcasting. Free webinar 9/7.
Embracing YouTube: A Must for Today’s Podcasters
At Podcast Movement, Amplifi Media and Coleman Insights debuted a new study about the importance of YouTube for podcasters.
Podcast Movement, a new Amplifi-produced podcast, and call me professor.
Amplifi news - 3 panels at Podcast Movement, a new podcast and a new podcast course at NYU
When Podcast Apps Miss the Mark
The podcast graveyard is loaded with apps and now we are down to 3 mega apps. What does it mean for podcasting?
Why programmatic ads are vital for podcasting
Podcast advertising is at a crossroads. Embrace programmatic or risk being forced out.
How much impact will the NY Times podcast app have?
The NY Times just launched a standalone audio app aggregating podcasts and new “shorts” content. It’s a bold step. Will it work?
“Oh, you’re Going to Clean Up my hot Podcast Mess”
Producing, packaging and ad serving of podcasts has become bloated and more complex. Somebody has to clean up this “hot mess.”
Belt-tightening will be good for Podcasting
While recent cutbacks in podcasting can seem difficult, it will be a good thing for the business. (image DALL-E)
Where the podcast business is headed
At Podcast Movement we brought together a terrific group to discuss where the business is going amidst so much change
Steve Pratt thinks most podcast marketing is Wrong
Steve Pratt thinks there is a better way to market than trying to “steal” attention
Our Top 7 Most Read/Shared Posts from 2022
Our 7 most read posts of 2022. It was a busy year.