Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell
All the talk is about national podcasts. Where are local podcasts?
The one part of the OZY story podcasters can’t afford to ignore
There is a lesson for podcasters in the epic fail of Ozy Media.
How local radio can (finally) unlock its digital future
How can it be after 15 years of audio streaming and five years of smart speakers, radio listening on digital devices is only at 12%?
Podcasting's Grid of Pain
Is your podcast truly recommendable, or just “fine?” This is the most challenging chart in all of podcasting
If people can’t find your podcast, they can’t listen to it
Findability is hard. Lets walk through how difficult it was to find a podcast from a relatively well-known name
What every podcaster can learn from Wheel of Fortune and Jeopardy
Are people forwarding past your podcast’s lengthy show introduction?
Podcast Subscriptions Insights with NPR’s Joel Sucherman
Podcasts have been free. Now some are looking for your credit card. We get the view from NPR.
Our handy guide for navigating the rapidly changing podcast ecosystem. You’re welcome
Our helpful Guide to the Podcast Ecosystem
Will people pay for your podcasts?
Apple made a seismic announcement about enabling podcast subscriptions. But will people pay?
Why there really aren’t 2 million podcasts
Are there really two million podcasts? The number is misleading
Some Numbers to Make You Stop and Think
Our inbox is loaded with numbers. These caught our attention
Finding “Shelf Space” for your Podcast is Hard
According to the latest research, the average podcast listener chooses just 5 podcasts.
Is the Word "Subscribe" Really Going Away From Podcasting?
The word “subscribe” confuses and discourages many from listening to podcasts, but the word is about to go away. Or is it?
Content Wisdom From Six of The GOATs (Greatest Editors of All Time)
Some of the greats on the critical subject of editing
Who Were the Big Advertisers During Tom Brady's First Super Bowl?
Tom Brady won his first Super Bowl in 2002. Here are some of the big advertisers from that game.
Why a Podcast Without a Strategy is Likely to Fail
Without a clear differentiated content roadmap and a well-defined marketing strategy, the chance for success is more fleeting than ever.
The State of Audio at CES 2021
We roamed the digital halls of CES 2021 in search of audio - podcasts, smart speakers, streaming and a mask with a mic built in