Our Top 5 Most Read/Shared Posts of 2021
Yes, it’s time to say goodbye 2021. Sure, it was better than 2020, but the word of the year had to be “tentative.” Everything was fluid or tentative whether it was a podcast launch plan, a family gathering, a conference or returning to work or school.
OK, enough of that. Here are the five most read and shared “Blogstein” posts of this year:
Every day, we are engaged in conversation about the challenges and frustrations of growing a podcast. “Plateau” is an elegant looking but intimidating word. In marketing, it roughly translates to ‘hit the wall.” We created the Podcast Grid of Pain to help you find your path forward. Where is your podcast?
Why there really aren’t two million podcasts (4/21)
Podcasting has grown rapidly this year. A remarkable number of titles appeared during the pandemic. Many were single episodes and/or short-lived experiments. So, how many podcasts are active? With the assistance of Podnews.net editor James Cridland, we did a deep-dive to find out. While seven months later, the numbers are different, the trend is not - There are far fewer than two million podcasts in production despite hearing that stat over and over.
Possibly the most important stat among a trove of data from our friends at Edison Research, is that U.S. Podcast listeners averaged 5.1 podcast shows in a week. That’s it. 5 shows and a total of 8 episodes out of millions. Getting shelf space isn’t easy.
Why a Podcast Without a Strategy is Likely to Fail (2/21)
It was fairly easy to find a niche and fill it with a podcast. Those were in the before times. Now, there are 40 knitting podcasts. Anything like something else increases the likelihood of failure. HVC - High Value Content requires a strategy and rigor. This post breaks down what to do.
What every Podcaster can learn from Wheel of Fortune and Jeopardy ( 6/21)
Podcast intros are way too long, and audiences are increasingly frustrated. We are past quaint. Think DWMT.
Thanks for reading this blog. It has grown sharply over the past year with new readers in Turkey, Spain, Germany, France, Italy, The Netherlands, Sweden, and many other countries. The largest readership is, the U.S., followed by The United Kingdom, Australia, Germany, and Canada. If you are reading a forwarded copy, I hope you will sign up below.
Happy holidays
