Steve Pratt thinks most podcast marketing is Wrong
Steve Pratt thinks there is a better way to market than trying to “steal” attention
Our Top 7 Most Read/Shared Posts from 2022
Our 7 most read posts of 2022. It was a busy year.
Podcasting is doing fine; thank you
Maybe the shakeout is a good thing. Here is the data to back it up.
Podcasting’s paradox of choice
Podcast listeners are drowning in choice. These two things are underrated in helping listeners decide
The rightsizing of the podcast business
Right now the podcast business is in the midst of resizing. What does that mean?
The most, and least, crowded active podcast categories
Which are the most, and least, prolific podcast categories?
A surprisingly small number of podcasts are still in production.
How many podcasts have 10 or more episodes and produced a fresh episode last week?
Podcast Riches are Often in Niches
This is a story of a business largely built on a podcast. You’ll love it.
At Mid-Year, What’s Up and What’s Down in Podcasting
Lots of podcast data flying by the past few months — here are a few items that caught our eye
Visualizing a Podcast Audience
When you see how big your following is, it changes how you prep
Podcasting's Biggest Challenge is Listener Retention
Finding an audience can be like throwing golf balls into the Grand Canyon and hoping someone spots yours
What I Learned Teaching a NYU Course About Podcasting
Apparently when you teach, you also learn.
Podcast Leadership: The Future from every Angle
We have brought together an all-star group at Podcast Movement Evolutions featuring iHeart, Lemonada, Sounds Profitable, LA Times, & Bloomberg. Friday 9:45am.
Wherever You Get Your Podcasts?
Podcast apps are a curious business. Why are there so many apps with so little market share?
This Undeniable Trend Should Frighten Every Talk Radio Station
Younger and diverse audiences are listening to more spoken word audio content. More and more, they are enjoying this content via podcasts
Part II: Ask These 9 Questions to Determine Whether Your Business Should Have a Branded Podcast
Our detailed PodQuest process for brands comprises 17 key questions. Here are 9.
Part I: Why So Many Branded Podcasts Fail
Branded audio content may be the single toughest category in all of podcasting