The Power of Audio At Advertising Week
This is Advertising Week, a large four-day event with nearly 100,000 attendees so big it takes place in over thirty venues all over New York and covers marketing from angles ranging from programatic to brand building to how to market to Gen Z. BTW, that session was called "Gen Z Doesn't Care About Your Brand." A reminder that advertising has significant challenges connecting with an ever-changing mix of media and platforms.
Tuesday included The Power of Audio Summit, a three hour block with 4 sessions devoted exclusively to podcasting. It was a well attended series that focused on the rapid growth of podcasting, monetization strategies and some star power with ABC Radio bringing Robin Roberts and Rebecca Jarvis to showcase their podcasts.
Here is a summary via Twitter:
When you think about it that way ....
Estimated to rise to 13 Billion this year just on the Apple platform
Matt Lieber Co-Founder Gimlet, Erik Diehn, CEO, Midroll
Steve Jones, VP General Manager ABC News Radio, Robin Roberts, GMA + host of "Everybody's Got Something" podcast, Rebecca Jarvis, Chief Business Correspondent + host "No Limits" podcast
The overall theme for the conference - "Great minds think unalike"
Podcasting certainly is having its moment, hailed for innovative content, its youthful demos, low commercial load environment that defies ad blockers and DVR forwarding along with effective host read ads.
How were the radio sessions? Of the over 270 sessions, there weren't any that I could find.
