Why a Podcast Without a Strategy is Likely to Fail
Without a clear differentiated content roadmap and a well-defined marketing strategy, the chance for success is more fleeting than ever.
The State of Audio at CES 2021
We roamed the digital halls of CES 2021 in search of audio - podcasts, smart speakers, streaming and a mask with a mic built in
Our Top 5 Most Read Posts of the Year
While we are all too happy to flip the calendar to 2021, here is a quick review of our top 5 posts of 2020
Previously Audio was on Nobody's Radar - In 2020 it was on Everyone's Radar
The story of podcasting in 2020 goes way beyond Spotify and SiriusXM.
How to improve podcast listening on 60 million smart speakers. We talk with Tom Webster
More than 60 million smart speakers in the US, but podcast listening lags. We talk with Edison Research SVP Tom Webster
Where Does Podcasting Go Next? - PM Panel Today (Thursday)
We assembled a top group of podcast leaders at Podcast Movement to talk about what’s next.
Music Finally Meets Podcasts
Spotify enables music in podcasts - two great tastes that taste great together
The host-read ad dominates podcasting, but ad tech is rapidly changing that
Podcast ad tech is rapidly changing a young business. We break it down
How to Know When to Pull The Plug on Your Podcast
Podcasts like TV shows are not all destined to live forever. Here are six major signs a podcast is in trouble.
Chartapalooza: Why Every Podcast Chart Is So Different
Which is the top podcast, Joe Rogan The Daily? Michelle Obama? Depends which chart you look at.
Why Sonic Identity is Becoming so Important
Who has the most effective audio ads? Sonic identity is becoming a critical component in creating effective audio
Everyone’s home but with no radios
Covid-19 has hit commercial radio hard. Maybe now they will master other audio platforms
What's not abnormal?
When will we return to normal, and what will normal really look like?
Why voice is much bigger than smart speakers
While smart speakers are exploding, mobile use of voice is even bigger.
What Podcasters Can Do During A Pandemic
People are likely to be at home for some time. And most podcast listening occurs at home. Lets discuss
Spotify's Daniel Ek Lays out the podcast plan - Annotated
CEO Daniel Ek lays out much of Spotify’s podcast plan